The institutional logos used for film companies will differ in quality dependent on whether the production company is an independent or mainstream company.
Independent production companies such as Strike will have much less money than mainstream companies and therefore they will be less willing to spend their budget on big, fancy logos. The logo will help to establish the company and will often be more suitable for the specific genre which the company are usually associated with. They also are unlikely to be accompanied by their own soundtrack/ tune. You can see this in the Strike logo, who are most commonly recognised for their action films:
(Strike Logo starts at 0:11 and ends at 0:21)
Mainstream production companies such as 20th Century Fox have higher budgets and therefore are able to spend money on a more extravagant logo. They are suitable for all film genres as mainstream production companies will never be specifically targeted to one genre and therefore their logo needs to be versatile. Mainstream institutional logos are often accompanied by a matching soundtrack/ tune which is recognisable. This is evident with the 20th Century Fox logo:
This research will help me to design a logo which is suitable for our institution as it highlights the necessity behind a memorable image. Further to this, it indicates that, as an independent institution, that our logo should be reflective of genre and does not, necessarily, require a specific soundtrack.
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