G321 - Evaluation Q7 - Looking back at your preliminary task, what do you feel you have learnt from the progression of it to the full product?

G321 - Evaluation Q6 - What have you learnt about technologies from the process of constructing the product?

G321 - Evaluation Q5 - How did you attract/ address your audience?

G321 - Evaluation Q4 - Who would be the audience for your media product?

The intended audience for our media product and the audience I still believe is most likely to view our media product is students between the ages of 18 and 25 who are open minded about new and unconventional ideas as well as potentially some older members of society who are aiming to branch out in terms of their understanding of film and media.

This is because the narrative of our media product is extremely complex and would require the viewer to pay close attention throughout. Further to this, aspects of our media product, such as the split personality being introduced so early on, are unconventional of the genre and would therefore require an open minded viewer in order for this to be accepted.

This also relates to the audience research we did that showed thrillers to be popular within this age range. The certification we gave the film, a 15, still stands as it is suitable for these age ranges yet not for people younger than this.

G321 - Evaluation Q3 - What kind of media institution might distribute your media product and why?

G321 - Evaluation Q2 - How does your media product represent particular social groups?

G321 - Evaluation Q1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Film Titles

Azier Title                                            VS                                           Seven Title

Our media product uses the convention of using the titles to reflect the narrative of the film. The street-style and slight graffiti appearance of the titles used in our media product reflects Azier's "beginning" of being a street magician and foreshadows his return to this lifestyle at the end of the film. The titles remain unobtrusive throughout, only dominating the screen for the display of the film title itself. This conforms to the way titles are typically used within the genre, such as in Seven and Gone Girl, and helps to establish our film as a thriller.

Editing

Silence of the Lambs tones                 VS                                                 Azier tones

The dark tones of the second scene conform to the generic convention of thrillers being dark and mysterious and this creates an ambiguous atmosphere to entice the viewer. However, the use of bright tones at the beginning of the clip is non-conventional and therefore shows a development of the genre.

Camerawork

Close up in "Gone Girl"                                   VS                             Close up in "Azier"

Our media product uses many close ups which is yet another convention that we have developed due to encompassing their use with other shots. This is an unconventional aspect of our product and indicates that we are pushing some aspects of the genre to its limits. However, some of our shots were inspired directly from other film openings within the same genre, such as Gone Girl.

Setting/ Location

Typically, thriller openings are set in small, enclosed spaces with little reference to location so as to create a higher sense of ambiguity. However, our opening challenges this by establishing two different locations, one of which is outside and the other of which is shown to be some degree of workshop. We did this to aid in the clarity of the narrative, despite risking compromising the presentation of genre. However, this establishment of location can be found in some thrillers, such as Silence of the Lambs.

Special Effects

Like the majority of thrillers, we refrained from using any special effects within our opening. This not only helped to indicate the genre of our piece but also allowed us to keep a low budget. The use of special effects was not present in any of the thriller openings we had previously researched and therefore allowed us to do the same.

Sound

Finally, the eerie non-diegetic music used to accompany our opening is extremely conformative to the genre and is easily comparable to the soundtracks used in both Donnie Darko and Se7en. This makes it clear that these two openings were the main source of inspiration for our piece, despite the other aspects of our media product developing conventions rather than sticking to them completely.